The journals want the papers that make the sexiest claims. And scientists believe that the way you succeed is having splashy papers in Science or Nature - it's not bad for them if a paper turns out to be wrong, if it's gotten a lot of attention.


Get Social with TBU

Follow The Behaviour University in order to get the greatest quotes from the greatest people of all time so that you can tap into your own greatness.

Follow Us:

The Behaviour University ©