The Simpsons and Futurama are such big projects, going on for years and working in different media, that everything involved with them, promotion and merchandise and online presence and all the rest, deserve to be scrutinized, so that's part of it. I have a great deal of sympathy for anyone at the core of a multimedia juggernaut, even if you might not care for the specific pop-culture invasion of your brain. The people who do it work really hard.
