If you want to move people, it has to be toward a vision that's positive for them, that taps important values, that gets them something they desire and it has to be presented in a compelling way so that they feel inspired to follow.

If you want to move people, it has to be toward a vision that’s positive for them, that taps important values, that gets them something they desire and it has to be presented in a compelling way so that they feel inspired to follow.

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